Lucas Schnatz

Résumé.

Marketing & Advertising meets Business Analytics.

Education

Grand Canyon University – Phoenix, AZ

Expected December 2027

B.S. Applied Marketing & Advertising | B.S. Applied Business Analytics | GPA: 3.85

Skills

Marketing

Content Strategy, SEO, Email Marketing, Campaign Strategy, A/B Testing, Marketing Analytics

Tools

SEMrush, Hootsuite, Campaign Monitor, Workamajig, Canva, Adobe Express

Experience

MedPro Group – Berkshire Hathaway

May 2026 – Present

Content Writer Intern

  • Transform expert-written malpractice resources into search-optimized consumer content, developing headlines, introductions, H2s, key takeaways, and branded hero imagery while preserving subject-matter expertise.
  • Conduct competitive SEO analysis in SEMrush, evaluating keyword rankings, backlinks, and AI visibility to inform content strategy, identify search opportunities, and support website authority and first-page visibility.
  • Develop and pitch strategic marketing concepts, including student ambassador and organic Reddit strategies designed to expand MedPro’s reach among dental and chiropractic students and strengthen AI visibility.

Foundations of Insurance Student Ambassador

May 2026 – Present

  • Lead GCU campus recruitment for MedPro’s Foundations of Insurance program, activating 5+ campus networks and generating 1,000+ digital impressions while developing recruitment partnerships and mentoring participants on corporate professionalism and MedPro culture.

Flinn Foundation

Phoenix, AZ / August 2026 – Present

Digital Communications Intern

  • Serve as a communications partner across four Foundation programs, translating departmental objectives into integrated social, email, and digital campaigns from strategy through execution.
  • Manage Foundation-wide email marketing through Campaign Monitor and social content through Hootsuite, coordinating messaging, campaign timelines, and cross-channel promotion with program teams.
  • Analyze social and email marketing funnels using A/B testing and monthly and quarterly performance trends to inform content decisions across impressions, engagement, opens, clicks, and subscriber growth.

Program Intern, Arizona Center for Civic Leadership

February 2026 – May 2026

  • Owned Civic Leadership social media calendars across LinkedIn, Instagram, and Facebook, generating 19K+ LinkedIn impressions while increasing reactions 21.7% and comments 190.9%.
  • Developed and executed the National Civics Week campaign, creating a distinct visual identity, social strategy, and interactive tabling activation at the Arizona State Capitol to engage students in civic education.

CELSIUS

Phoenix, AZ / July 2026 – Present

Student Marketing Ambassador

  • Lead CELSIUS field marketing strategy at Grand Canyon University, independently identifying and coordinating 10 campus activations across leisure, academic, and athletic occasions and distributing 1,500+ product samples.
  • Conduct post-activation SWOT analyses and report consumer insights, including flavor preferences, activation performance, and improvement opportunities, to inform future field marketing decisions.
  • Build recurring campus partnerships and coordinate with CELSIUS’s Arizona field team to evaluate larger sponsorship and activation opportunities.

Grand Canyon University

Phoenix, AZ / October 2024 – May 2026

Junior Event Coordinator

August 2025 – May 2026

Scholarship Lead

May 2025 – August 2025

Junior Counselor

October 2024 – May 2025

Leadership

GCU DECA

April 2025 – Present

President

  • Rebuilt GCU DECA from a one-person operation into a 6-member leadership team, modernizing the brand, implementing Trello-based project management, and growing the organization from 0 to 70 paid members.
  • Raised $3,500+ through fundraising, university appropriations, membership dues, and merchandise sales while securing a recurring CELSIUS partnership to support member events and experiences.