National Civics Week.
A distinct campaign identity and civic engagement experience, from social promotion to an Arizona State Capitol activation.
Flinn Foundation / Arizona Center for Civic Leadership
Campaign leadership / Visual identity / Social strategy / Flyer design / Activity creation / Promotion / Activation coordination
Challenge
Bring National Civics Week to life through a cohesive campaign and an engaging in-person experience.
Objective
Develop a recognizable campaign presence and invite participation in civic learning.
Strategy
I led the campaign and created a distinct visual identity and social strategy for National Civics Week.
Execution
I designed the main flyer, developed the “Are You Smarter Than a 12th Grader?” activity, supported promotion, and coordinated an activation at the Arizona State Capitol.
Creative
The main flyer and campaign identity connected the social promotion with the in-person activity.
Campaign creative
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